Software ate the physical world.

And then… the internet ate software.

We believe that:

• The internet is the world’s biggest app store - where anyone can publish
• URLs are the internet’s native filesystem
• Websites are internet-native apps
• Browsers are the operating system for the internet
• Tabs are the (crap) application windows of the browser OS
• Search engines are the filesystem search

And yet!

The web browser hasn’t fundamentally changed in 30 years… despite the internet’s dominant role in work, play and communication.

Today’s browser experience:

• Sharing sucks – The internet is a fundamentally multiplayer space, yet the best we can do is send a link and look at it alone OR screen-share and every participant is trapped behind a glass wall where they can’t interact. It’s an incredibly crude solution to the problem of togetherness.
• Tab hell – People hoard and quickly get buried under tabs because they use them as reminders/to-dos. In effect, this means simultaneously running dozens of applications for the sole purpose of bookmarking a task/action – slowing their computer down and becoming a tangled mess. We think there’s a better way.